The original Clif Bar was created out of necessity. While out on a 175-mile bike ride, founder Gary Erickson tried to take another bite out of the energy bar he was eating and he couldn’t. This is the moment the Clif Bar was born. With its focus on performance nutrition, Clif Bars contain nutritious, organic ingredients that will keep you fueled for anything from a 150-mile bike ride to exploring a new trail.